Ill Manors e-media: website analysis

What examples can you find of the Ill Manors brand on the Ill Manors website homepage screengrab above?

• Inside the website, it contains many elements of its brand and how it is enhanced towards the public. 
• Examples of this notion is when the Ill Manors brand on the website screengrab range from the very logo itself to the appearance of characters that starred in the film. 
• It also has the same sky that we can find in the poster for the film. 
• This provides synergy within the brand and how it is promoted.

How does the website encourage the audience to buy or interact with Ill Manors products?

• The website has connections with the genre and the movie's target audience. 
• Interestingly, the website encourages people to interact with Ill Manors products through their 'buy' section placed on the website. 
• Also, another important technique used by Ill Manors is when it says 'ON BLU-RAY, DVD, DOWNLOAD AND ON-DEMAND NOW'. 
• This call the audience to call into action; however more simply in the centre of the page below a window on a house: 'ILL MANORS BUY NOW' which has an evident meaning.

Now look at Plan B's official website. How does it use social media in terms of content and design? Why might the website designers have wanted to create the look and feel of a social networking site?

• There is many techniques that Ben Drew (Plan B) uses to create a modern look containing the elements of social media to connect with the audience and increase interactivity. 
• The layout of his website can be said to reflect that of a blog or in fact a social network like Twitter. 
• This is important as it connects with its audience and what is in demand at the moment. 
• People can relate with the website and find similarities with Twitter. 
• This can be said especially with the fact that some of the posts on 'The Wall' are set out in a manner like Twitter - username up top and tweet below.  
• Interestingly, To top this off is the fact that there is a section called 'The Wall,' something popularised by social networks like Facebook.

Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots? What does this statement suggest about the representation of young people in Plan B's film and music videos?

• There is many links towards other platforms of e-media. For example, this  links essentially to the TEDx lecture in which Plan B discussed the use of the derogatory term 'chav' by not just members of the public but also newspaper publications. 
• He discusses the exact same thing here while also talking about him not condoning or justifying the riots. 
• I agree with the claim he made in the article about this in the sense that through the Ill Manors products what he attempts to do is display the life that a lot of the participants in the riots went through and establish that as somewhat of a cause/reason they did what they did.

Why do you think social media is overtaking official websites in terms of film promotion?

• Social media is overtaking official websites mainly due to the fact that social media is just a lot more easy to access than them. 
• Pre-installed on people's phones and something predominantly used everyday, the networks are a perfect place for institutions to promote their products on. 
• As well as this is the fact that social networks offer most of the features that an official website would to an institution perhaps bar a few customisation options e.g. video and photo uploads.