How many 'likes' has the Ill Manors film page had
29,685 likes
What is the top of the page promoting?
The top of the page is promoting the film that is in DVD. It is giving out information about the release of the film.
Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
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| The BRIT Awards is a major ceremony celebrating the British talent. The fact that Plan B was nominated is a big deal in terms od promotion of the film. This screengrab is promoting his nomination in the Brit Awards. |
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| This screengrab is promoting the BFI Academy for younger kids to join to. This is important as it is providing young people a chance in a competitive society. |
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| Ben Drew 'Plan B' winning a MOBO prize gives the desired promotion needed to make this film a success. This award however was for the single which is also used to promote the film. |
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| To give back to their audience, the film organisation has decided to have a film screening in a prison that they used. I find this intriguing as it provides a connection with their audience. |
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| The British Independent Film Awards has nominated Ill Manors which celebrates their success. This is important as the word 'INDEPENDENT' is significant as the success of the film is greatly enhanced. This is promoting this Awards evening on their Facebook page. |
Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
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| There is a clear use of connections between NME and IllManors. A sense of synergy can be seen displayed in the magazine in how NME covered Plan B in their piece titled: 'Plan B attacks David Cameron over last year's riots.' The main link between this image and that article is that there's a sign saying 'PLAN B CALLED DAVID CAMERON A C**T!' and these views are the exact same that are seen in that same article. |
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| This post could be said to link to the DVD extras of Ill Manors particularly in the sense that it discusses the emergence of 'untrained actors.' This is something we're shown in the extras with people like Sasha Gamble and Lee Allen not having any prior experience in acting but still being cast in the film. |
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| The post above links in with the trailer in the sense that the exact same phrase we see in the beginning of the trailer is used in the description: 'We are all products of our environment. Some environments are just harder to survive in. |
How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
The Ill Manors Twitter feed uses the Ill Manors brand to promote the film by having things such as tweets and also retweets from publications made by newspapers, but also notifications as to any notable things happening with the promotion of the film.
What hashtags are used on the Ill Manors Twitter feed?
#iLLManors, #PlanB, #PlayingWithFire, #Loveit, #RealMovie...
How has the Ill Manors Twitter feed used pictures to help promote the film?
The feed uses pictures to help promote different aspects of the Ill Manors brand whether it be a performance by Plan B/Ben Drew himself, accolades given to the film or people doing things like showing themselves downloading the Ill Manors album.
Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
Examples of the TagLondon campaign lie mainly in retweets of posts from a dedicated account called @taglondon. With this we can see that for the campaign alone, the institution developed an account to help promote these tweets on. In addition to this is an actual picture of one of the projections of the tweets near the London eye, perhaps as a way just to encourage more people to post the hashtag.
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