Ill Manors e-media: Tag London campaign

Summarise the Ill Manors Tag London campaign in 100 of your own words.
The Ill Manors Tag London is a campaign to promote the movie to a city-wide scale. This campaign is initially made to promote the movie however there is a clear positive repercussion with people expressing their opinions electronically on platforms such as Twitter. Additionally, the campaign has provoked a response as people used this hashtag as a chance to voice their opinions. The fact that it was being screened at major landmarks suggests that people that were generally not associated with the genre and the class are being notified about the hidden truths. This technique is a unique wayto promote the movie.

How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?
With the progression with the campaign, it has helped promote the film not only through the use of hashtags on Twitter itself, but also through their projection on landmarks throughout London. These techniques have allowed Ill Manors to be successful in terms of how the gross is compared to the budget.

What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
One of the main aspects of synergy here are present between this campaign and the music video. The tweets that were posted during the campaign had themes that were very similar if not identical to what the Ill Manors music video had to offer in terms of opposition to the existing sense of establishment within the country. Not only this, but the campaign video also had scenes from the music one further showing the relationship between the two.

Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.

Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.