Tuesday 21 February 2017

Ill Manors: Print platform - Interviews

Interviews

 Mens's Health

Target audience (demographics/psychographics)
  • Target audience for the Men's Health magazine is likely to be 18 to 35-year olds. 
  • With body image being quite an important thing among young people, it can be seen why the magazine appeals to this age group. 
  • When it comes to psychographics, the magazine can be associated with aspirers since they'll be interested in knowing how they can keep aspects of themselves like their image at an optimum.
Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
  • The article helps inform its intended audience on ways in which they can keep fit. 
  • This information is evident with there being a section where Plan B discusses things such as the fitness regime he undertook and effects of weight loss. 
  • Not only this but it also has aspects of the personal identity appeal, in that readers may be able to feel that certain situations apply to them such as thinking about losing weight.
  • Also, there is an element of fashion and how young people aspire to be stylish with expensive clothing.
Codes/conventions
  • Some of the conventions of print interviews that can be seen in this article are the use of subheadings, images and captions under them to name a few.
Narrative
  • You can see elements of Todorov's equilibrium theory with equilibrium present in the beginning of it where he talks about the development of Ill Manors,
  • Disequilibrium where he faces the consequences of losing wait
  • Restoration/new equilibrium where he's made more confident through his weight loss.

Synergy between this text and the broadcast examples we have studied so far
  • There are elements of synergy between this text and the broadcast examples in that he does talk about things like the inspiration behind the creation of Ill Manors.


NME

Target audience (demographics/psychographics)

  • People (mostly male) aged 17-30 - due to the darker tones, explicit language and images and the perspective given. 
  • At the time, when the magazine cost money, it would of been individuals who work and are educated therefore of a c1-b1 demographic
  • The psychographic may suggests explorers, who would be different to mainstreamers, reformers and aspirers who are wanting to change key ideologies of society. 

Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

  • Yes, this article creates a personal relationship between the audience 
  • There is a mention of his past as a child living in the suburbs of Britain
  • This may have an appeal towards the younger demographic and therefore encourage them to then go watch the film.
Codes/conventions

  • The two contradicting images of Plan B could cause some controversy. 
  • This is because he is pictured with a cigarette and hoodie in one, which is stereotypically a negative image of the youth, and then dressed smartly in the next picture. 
  • This could show the younger audience that change is possible.
Narrative

  • The fact that Plan B talks about his childhood etc makes the reader more intrigued therefore they carry on reading as his childhood is very interesting. 
  • He also talks about his political views and also links what he is saying to the movie, which therefore encourages the readers to go watch the movie. 
Synergy between this text and the broadcast examples we have studied so far

  • The main message is constant throughout the examples and the text.
  • Synergy can be seen here through the fact that Drew discusses both the film and the album in the interview
  • But also through him donning a hoodie and holding a middle finger up on the front cover, 
  • Showing this idea of defiance that we see presented in things like the music video.

The Guardian

Target audience (demographics/psychographics)
  • The average age of a reader of the Guardian is 44. 
Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
  • The personal identification gratification is the primary one that can be seen here as readers may be able to associate themselves to what Plan B says about elements of his upbringing.
Codes/conventions
  • Some of the conventions seen in this article are the use of images, quotes that actually help make up captions and a quick description as to what the article will entail.
Narrative
  • Just like the article from Men's Health, this Guardian piece implements Todorov's equilibrium theory but this time beginning with disequilibrium when discussing the background of Plan B and reaching equilibrium when his plans for the future are being detailed.
Synergy between this text and the broadcast examples we have studied so far
  • It can be said that there's synergy between this article and the DVD extras as Drew discusses in both what it actually took to get production of the film going in terms of things like funding and other things.

Daily Mail

Target audience (demographics/psychographics)

  • The target audience for the Daily Mail is primarily middle-lower close women. 
  • It can be seen that they are valued as the main audience since there is a whole section dedicated to females on the website - 'Femail.'


Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

  • The main gratification that would be present in this article is personal identification 
  • Readers of the piece may feel the same way about the film as the writer has detailed.


Codes/conventions

  • A convention in this article is the use of images with captions acting in a similar way to subheadings - some of them adding to the main body of the review.


Narrative

  • The main thing that'll hold the interest of most readers till the end of the article is finding out what exactly makes Ill Manors such a terrible movie 
  • This is especially for an audience who are likely to be unfamiliar with a film of the sort and curious to know what they're like in terms of quality.


Synergy between this text and the broadcast examples we have studied so far

  • Synergy can be seen here through the fact that the picture of Riz Ahmed pointing a gun at the mirror is something that we do actually see during a scene in Ill Manors itself.


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