Tuesday 24 January 2017

January assessment: learner response

WWW: You've picked out some relevant aspects from the clip but overall there's just not enough here. The initial ideas are usually solid but you then go on to repeat them rather than offer new ideas.

EBI:

  • One essential area to improve is answering the question... your representation answer is basically audience - it doesn't offer an analysis of representation, stereotypes etc.
  • Written English and organisation needs to improve. you want 3-4 well developed paragraphs for each question. Cut out the basic errors.
  • More media terminology and theory required. You missed aspects of CLAMPS for mise-en-scene and missed representation theories for Q3.
Question 4
Why does the film appeal to such a wide audience?

I believe the film appeals to a wider audience due to the inclusion of a family. This vital use of casting is important ass it provides a sense of identification with the viewers. There will be a connection mentally with the audience and the film which creates diversion from reality. Also, the film appeals to a wide audience due to other reasons as well. The main aim is to identify the characters with the everyday lifestyle to the audience which creates a sense of unity. This is important especially due to the fact that commercials with a specialised meaning reveals a greater truth in terms of attracting attention towards the film.We see that the film fits into a happy family line of appeal according to Gillian Dyer. This appeals to a wider audience which is important in terms of promoting the message; it doesn't have a negative image and it creates a positive tone which is different from typical road safety TV adverts. A theorist named Todorov came up with a concept named the theory of equilibrium. The disequilibrium is used to create disruption within the family but then it is completed with a new equilibrium at the point where we see he is retrained.

This film has other aspects that is apparent inside the commercial which suggest that it hasd appealed to the audience. The exclusion of any dialogue is important as it helps the audience be focused with the commercial which allows for a pleasant wide audience appeal. This is important especially when people who do not understand English can relate to the advert/message. This is beneficial as it allows everyone to understand and allows for a large target audience.

An important aspect of causing your audience to be diverted from reality is due to the message of the proposed video. It should be relatable to the audience. This advertisement features a very emotional message which  allow everyone to be psychologically impacted. This is significant especially as it also allows for children to be included and become informed of the accidents; it gives the children an early reminder. This is important in maintaining family assurance; the film has these qualities.

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