What are the typical codes and conventions of film trailers - what information is usually provided?
Trailers conventions:
- Review quotes
- Enigma codes
- Narrative
- Cast/director
- Music/Audio
- Test on screen
- Social Media/Website link
- Institutional Logo/Intro
- Release Date
- Movie title
- Tagline
- Age certification
- Short clips from film - Action/dramatic scenes
- Fast paced editing
How are trailers usually distributed?
YouTube has a major control in terms of promoting the film using trailers. Trailers are usually distributed nowadays predominantly through the online platform with things like video-sharing websites and social media with their widespread usage by the masses. While they still are distributed in cinemas, the Internet seems to be their main and best way of doing this.
How does the Ill Manors trailer use film trailer conventions?
Ill manors uses the trailer conventions to promote the movie in their proposed manner with things but following the traditional path of how trailers are viewed; such as the title of the film being presented at the end of the trailer, snippets of dialogue from the film making up a 'general plot,' a non-diegetic track in the background, promotional info and also review quotes from 'Men's Health,' 'Q Magazine' and 'FHM Magazine' just to name a select few. However they added their own imagination in the trailers especially when the trailer is viewed as a music video.
Watch the trailer carefully and discuss how it might attract an audience. Firstly, think about who the target audience for Ill Manors might include. Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?
I believe the target audience for this film is between 15 to 25-year olds due to the fact that it contains use of more action-oriented scenes in the trailer. The punch-outs being the main point of appeal make the trailer being appealing towards that age range. From a narrative outlook, the film has been presented in a way that we get a brief insight into the characters in it. Also the pace of the editing is important as it does not reveal the events of the movie but shows the characters and the struggles apparent in the movie. An example of this are the scenes where Chris is presented, firstly of him as child with blood by his eye acting as somewhat of an enigma code in terms of how he actually obtained the cut and then when he's a adult where a scar has been sustained in the same location. Here it can be generally interpreted by viewers that the scar may have possibly contributed to the 'hard man' character we see him [Chris] as being, helping deliver a sense of narrative. The main star of the film can be said to be Aaron, however in the trailer we're presented with content that almost suggests that Kirby and Chris will be acting as the central protagonists of the film, not 100% reflective of the whole production. Information about the director Ben Drew is displayed from the Plan B logo being shown on-screen and also him being described as the 'visionary artist' that created the film. What's interesting here though is that things involving the director don't stop here though with him not only having a cameo appearance as a taxi driver, but him doing the actual narrator voice-over of the trailer. Clear by him even saying 'I am the narrator,' Drew essentially sets the scene of what 'Ill Manors' is and how certain events will all become significant in the long run of things.
How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
The genre of social realism is not appreciated as people want to be diverted from reality. The film has been represented as a film to bring social awareness towards the issues of London that is not highlighted. Firstly, through the props, the film is presented throughout the whole trailer as an edgy trailer through the expression of the characters. The characters struggling from the addiction of cocaine and the multiple use of guns and cigarette, it's clear that the film will borrow elements from films you usually see depicting the underworld of cities, already gravitating towards this look and feel that social realism films have. Also it represents the deprivation of council estates and the addiction to commit crimes provides a deeper connotation of depression and unfortunate events causing their inevitable downfall. Interestingly, the music is used to represent the culture of the underground of London with people expressing their opinions through music, This is effective since it's a track people can relate to sue to the song belonging to Plan B himself and peaking at number 6 on the UK Singles Chart ; it has close links to what the film is generally about - the disadvantaged young people in the underbelly of London. The lighting is notably dark which has a connection with the concept of the film; to remove the paper over the crack of London and reveal the truth. Also the pace of the editing is important as it does not reveal the events of the movie but shows the characters and the struggles apparent in the movie.
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