Audience Pleasures: The Battle of the Christmas Advert

1) Which do you think is the most appealing and why? Try to use some of our audience theory in your answer.
I think the most appealing advert that I found the most moving was the M&S advert. To add elements that we haven't seen in our typical adverts regarding Mr Claus is fantastic as it shows the overall story from a different perspective. I love how it subverts stereotypes about the actions of Mrs Claus

2) Are there any audience pleasures that two or more of the adverts have in common? Choose two examples to illustrate your point.
Both the Sainsbury and Very's adverts were targeting the hardships of working and trying to spread the love of Christmas. The struggles that the characters had to go through to provide the needed love is admirable as it provides multiple pleasures towards the viewers. The visual pleasure of seeing the people delighted by their presents provides warmth inside a viewer.

3) Choose a different advert and identify the target audience for the advert. Answer in terms of demography and psychography. What tells you this?
The Heathrow advert is targeted towards the elder generation because the advert is successfully attempting to show the perspective of the older generation and how they are perceived when the are meeting ther families on Christmas. It is also aimed towards the ABC1 demographic as it is mainly targeted at families that live ordinary lives.

4) Why do you think Christmas adverts, in particular, often use emotive language and narratives to appeal to a wide audience?
The adverts are trying to have an emotional connection with the audience. This notion is apparent due to the fact that this advert is about Christmas and it is all about being around you're loved ones and they try to target audiences that can relate. They are trying to reinforce that notion about Christmas.

5) Choose an advert with a narrative and, just for fun, apply one of our narrative theories to it. Why does a narrative have a place in an advert?
There are many adverts to choose from but  John Lewis use narrative theories that I believe is unrivalled in terms of how they promote their business and also have a perception that they are the ideal family Christmas shopping store.