Print platform: branding

Key Conventions

• Title - The title is symbolic of the overall message of the film and what it is trying to portray. It represents a gritty, urban look with the font representative of the estate blocks of Britain. 
• Colour Scheme - This follows a certain genre that is representative throughout the whole film. The use of black and white provides a rough and abrasive look which is symbolic of underground Britain and the lifestyle of the unfortunate.
• Pictures - They use the pictures as a way to promote their message about the everyday vices that are being taken; it shows how detrimental their community is. The pictures represent a community in disarray with weapons and drugs at their disposal. 
• Review - The review is used to show the approval the public has over the film; the audience will be enlightened by this movie.
• Name of the director - The name of the director is important as it gain reel in his fans to watch the film. Also, using his name may indicate a sense of identification with the proposed target audience as there are similarities with Ben Drew with him suffering the same neglection.

Design features - help identify the Ill Manors brand
The main thing that helps me identify the Ill Manors brand is the title. It is used for both the film and also the soundtrack. Once the title is identified, there is an acknowledgement that it is Ill Manors. However what also helps is Ben Drew himself is in the advertisement and the characters who all make an appearance throughout the film playing main roles in it; this provides identification with the audience as it gives information about what happens in the film.

Examples of synergy - with the broadcast platform or other print examples
The fact that different elements of the poster has been continued throughout the whole branding campaign indicates that there is a sense of continuity within Ill Manors.The use of the same title that was used to advertise the film Ill Manors, albeit in black instead of white just adding to this sense of continuity between different products within the same Ill Manors brand.

Key Conventions

• Title - The title has a professional look which is important especially with promoting the film. It is the symbol of the overall message of the film.
• Colour Scheme - It has an interesting colour scheme with each colour representative of an This follows a certain genre that is representative throughout the whole film. The use of black and white provides a rough and abrasive look which is symbolic of underground Britain and the lifestyle of the unfortunate.
• Pictures - They use the characters as a way to promote their film is important as it provides a sense of identification.The pictures represent a community in disarray with weapons and drugs at their disposal. 
• Review - The review is used to show the approval the public has over the film; the audience will be enlightened by this movie.
• Name of the director - The name of the director is important as it gain reel in his fans to watch the film. Also, using his name may indicate a sense of identification with the proposed target audience as there are similarities with Ben Drew with him suffering the same neglection.

Design features - help identify the Ill Manors brand
The use of characters in the film gives a sense of identification with the audience. The characters in the film are relatable with many represent the problems of underground Britain. I believe each character is representative problems in deprived areas.

Examples of synergy - with the broadcast platform or other print examples
Synergy is present in this poster as it links into the overall immpression of the film in that the exact same logo/title is used to present it and the characters present in the film is also on the poster. This is important as it provides synergy with the actual film.


Key Conventions

• Title - Ill Manors is present in this poster, in the centre of the poster rather than the traditional position (being on the side due to protagonist being placed at the centre).
• Main protagonist - being visible on the poster and placed in the well known spot of the poster; the middle.
• Quotes - from famous celebrities and news articles who have rated the film. This acts as a form of advertising in itself as this shows evidence of the films success to the public/consumer.  
• Location - where this film is being set around in. There are estate buildings present in this image, which allows the consumer to get a feel of what the story/plot line is (possible set in a run down estate).
• Props - that is significant to the story. An example of this, is Thor's hammer being present in the posters for the Thor movie. In this case, it is a gun that we see the central character wielding in front of the text 'Ill'. This represents the hardships of underground Britain.
• Colour Scheme - The colour scheme gives the poster a dark, nature feel. It gives of the tone of the film and the feel to the audience of what type of film is this going to be. The colour gives off this abandoned urban city lifestyle feel to it.
• Name of the director - This is a traditional convention as almost all film posters will feature the name of the directors to get audiences attention for example, Star Wars the Force Awakens will feature Director J.J Abrams in order to help promote the film. In this case, it is Ben Drew who is the director and is being portrayed as his own promotion for the film.

Design features - help identify the Ill Manors brand
The use of having Ben Drew's stage name; Plan B be the first text that the audience will see is a source of branding in itself. Plan B has his own fanbase which can help identify the brand of Ill Manors. The use of having Plan B's name being featured in this poster acts as a their unique selling point is important as fans of his music are likely to watch a film of his.  Furthermore, the style and font of the text for the name of the film 'Ill Manors' remains the same through all content released in its name which suggests that the film is a brand itself as a result of this.

Examples of synergy - with the broadcast platform or other print examples
The aspect of synergy runs throughout this poster significantly. With the use of having music artist Plan B's name (instead of his actual name Ben Drew), it provides a form of synergy as they are trying to promote the film using the directors most famous name as well as attract an audience that are primarily focused in the music platform. Having Ben Drew's stage name as the directors name in this poster is a way to cross promote the director as both a music artist but as a director.