Print platform: branding

Key Conventions

• Title - The title is symbolic of the overall message of the film and what it is trying to portray. It represents a gritty, urban look with the font representative of the estate blocks of Britain. 
• Colour Scheme - This follows a certain genre that is representative throughout the whole film. The use of black and white provides a rough and abrasive look which is symbolic of underground Britain and the lifestyle of the unfortunate.
• Pictures - They use the pictures as a way to promote their message about the everyday vices that are being taken; it shows how detrimental their community is. The pictures represent a community in disarray with weapons and drugs at their disposal. 
• Review - The review is used to show the approval the public has over the film; the audience will be enlightened by this movie.
• Name of the director - The name of the director is important as it gain reel in his fans to watch the film. Also, using his name may indicate a sense of identification with the proposed target audience as there are similarities with Ben Drew with him suffering the same neglection.

Design features - help identify the Ill Manors brand
The main thing that helps me identify the Ill Manors brand is the title. It is used for both the film and also the soundtrack. Once the title is identified, there is an acknowledgement that it is Ill Manors. However what also helps is Ben Drew himself is in the advertisement and the characters who all make an appearance throughout the film playing main roles in it; this provides identification with the audience as it gives information about what happens in the film.

Examples of synergy - with the broadcast platform or other print examples
The fact that different elements of the poster has been continued throughout the whole branding campaign indicates that there is a sense of continuity within Ill Manors.The use of the same title that was used to advertise the film Ill Manors, albeit in black instead of white just adding to this sense of continuity between different products within the same Ill Manors brand.

Key Conventions

• Title - The title has a professional look which is important especially with promoting the film. It is the symbol of the overall message of the film.
• Colour Scheme - It has an interesting colour scheme with each colour representative of an This follows a certain genre that is representative throughout the whole film. The use of black and white provides a rough and abrasive look which is symbolic of underground Britain and the lifestyle of the unfortunate.
• Pictures - They use the characters as a way to promote their film is important as it provides a sense of identification.The pictures represent a community in disarray with weapons and drugs at their disposal. 
• Review - The review is used to show the approval the public has over the film; the audience will be enlightened by this movie.
• Name of the director - The name of the director is important as it gain reel in his fans to watch the film. Also, using his name may indicate a sense of identification with the proposed target audience as there are similarities with Ben Drew with him suffering the same neglection.

Design features - help identify the Ill Manors brand
The use of characters in the film gives a sense of identification with the audience. The characters in the film are relatable with many represent the problems of underground Britain. I believe each character is representative problems in deprived areas.

Examples of synergy - with the broadcast platform or other print examples
Synergy is present in this poster as it links into the overall immpression of the film in that the exact same logo/title is used to present it and the characters present in the film is also on the poster. This is important as it provides synergy with the actual film.


Key Conventions

• Title - Ill Manors is present in this poster, in the centre of the poster rather than the traditional position (being on the side due to protagonist being placed at the centre).
• Main protagonist - being visible on the poster and placed in the well known spot of the poster; the middle.
• Quotes - from famous celebrities and news articles who have rated the film. This acts as a form of advertising in itself as this shows evidence of the films success to the public/consumer.  
• Location - where this film is being set around in. There are estate buildings present in this image, which allows the consumer to get a feel of what the story/plot line is (possible set in a run down estate).
• Props - that is significant to the story. An example of this, is Thor's hammer being present in the posters for the Thor movie. In this case, it is a gun that we see the central character wielding in front of the text 'Ill'. This represents the hardships of underground Britain.
• Colour Scheme - The colour scheme gives the poster a dark, nature feel. It gives of the tone of the film and the feel to the audience of what type of film is this going to be. The colour gives off this abandoned urban city lifestyle feel to it.
• Name of the director - This is a traditional convention as almost all film posters will feature the name of the directors to get audiences attention for example, Star Wars the Force Awakens will feature Director J.J Abrams in order to help promote the film. In this case, it is Ben Drew who is the director and is being portrayed as his own promotion for the film.

Design features - help identify the Ill Manors brand
The use of having Ben Drew's stage name; Plan B be the first text that the audience will see is a source of branding in itself. Plan B has his own fanbase which can help identify the brand of Ill Manors. The use of having Plan B's name being featured in this poster acts as a their unique selling point is important as fans of his music are likely to watch a film of his.  Furthermore, the style and font of the text for the name of the film 'Ill Manors' remains the same through all content released in its name which suggests that the film is a brand itself as a result of this.

Examples of synergy - with the broadcast platform or other print examples
The aspect of synergy runs throughout this poster significantly. With the use of having music artist Plan B's name (instead of his actual name Ben Drew), it provides a form of synergy as they are trying to promote the film using the directors most famous name as well as attract an audience that are primarily focused in the music platform. Having Ben Drew's stage name as the directors name in this poster is a way to cross promote the director as both a music artist but as a director.

Broadcast Platform

DVD extras
1) What does this tell us about Plan B's intentions in making the film?
His intention to make this film is to highlight the issues regarding society and how neglected the under class feel. People have pre-judged views about how these people are living; there are accusations of being lazy and not working or having a job. This film's purpose is to get rid of these horrid ideologies and show why people are living in these circumstances.

2) What do we learn about the production process for Ill Manors?
We learn that during the process that Ill Manors mainly begun from the creation of the short film 'Michelle.' This is important as in the movie, it involved the character 'Michelle' who we actually see in Ill Manors. The concept from 'Michelle' was used further by actually getting actors to play other characters who have had to live in the same dysfunctional background. The actors is also very important as Plan B got 'street kids' instead of actors to act as Plan B believes that it provides a sense of realism and identification and this is seen through the portrayal of characters like Chris who actually was involved in the world that Plan B aims to detail in the film.

3) What can you tell about the possible target audience from this short documentary?
I believe the possible target audience for the film can generally be said to be people who are unaware of the lives that some teenagers in London may have to go through. Interestingly, teenagers that live through this, will be quite interested in knowing how their life has documented in the film. Also, the fans of Plan B himself will be interested to know how his musical persona is carried onto his film directing skills.

4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve?
My opinions are based upon whether it has given an enlightened approach towards the hidden aspects of Britain. The film itself contains aspects that are considered to be a stroke of genius for Plan B with the connection between the different events and how they are interlinked. The way that the rap coincides with the narrative of the film demonstrates a stroke of originality shown by Plan B. I believe that there are some events during the film that are relatable towards the people currently experiencing these events. However, there are some evident examples that suggest that the film was offering a substandard representation of Britain. Think about it closely, would this film have attracted finances and money if Plan B's name wasn't attached to it? I highly doubt it. I just believe that although the film was cleverly made and created, there are other brilliant, trained film-makers that could have directed and made a more intelligent and entertaining film. This film also gave an enhanced stereotype regarding people residing in council estates; they are deemed as lazy, trouble-causing residents. All in all, my opinion about this film is mainly positive but I can see some improvements that could have been made.

Broadcast/online
1) What is SBTV?
SBTV are an online media platform that are based on urban music. They are a broadcasting company started up by Jamal Edwards that is centred around the music scene (particularly in London), specialising mainly in the creation of music videos of upcoming and established rappers. The target audience is teenagers and young adults they are presumably from inner cities.

2) What is the audience appeal for an interview like this?
The main audience appeal of this video is a sense of personal relationship (Blumler and Katz - Uses and Gratifications) with the presenter. There is an evident surveillance line of appeal within the interview, predominantly created by the handheld camera. it is also made appealing due the almost illegal presentation of the entrance into the studio.

3) How is Plan B (the brand) represented in this text?

Plan B is presented as both hard working and careless at the same time as it is both showing him as someone who spends a lot of time working on this project however once it is out of his hands, he doesn't completely care. Plan B is presented as being quite an easygoing yet hardworking person. When he is approaching his deadline for the film to be edited by, it appears that he's doing his best to get the production to the level he envisaged it to be at.

Television
1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?

The Jonathan Ross Show has been broadcast on ITV1 since 2011, presented by Jonathan Ross Show. Prior to this though, Ross did have a show on the BBC called Friday Night with Jonathan Ross. There has been controversial moments in the past for things like offensive language, but more notably his direct involved in 'Sachsgate' with Russel Brand where the pair left offensive messages on Andrew Sachs' answering machine.

2) Identify the target audience for this interview (demographics/psychographics) and say why.
I believe that the target audience for the show is likely to be people from the ABC1 socio-economic. This can be said due to the fact that although the show does appear to be quite upmarket in its nature, apparent with things like the presenter himself wearing a suit, the actual content of it and humour of Ross itself provides it with a lot more of an informal touch.

3) What is the audience appeal for a programme like the Jonathan Ross show?
The audience appeal for The Jonathan Ross Show is the pure entertainment factor with those that watch it being able to receive an element of diversion (Blumler and Katz) from their everyday lives while laughing at some of the things that happen on the show. At the same time though, an appeal could be the establishment of a personal relationship with Ross always being the presenter of the show, so it's likely that the audience will grow to love him.

4) How is Plan B (the brand) represented in this text?
Plan B is represented here as although relatively uneducated, quite an articulate person. Explaining how hip-hop is often a genre victim to generalisation of music solely about fast cars and women, he makes it clear that a considerable proportion of it is actually conscious - delving into elements of life itself.

Radio
1) The listening figures have been listed as 10.44 million listeners as of 6th of August 2015. However I believe that there has been a decline in the number of listeners an this article would enforce that new media such as YouTube would be more likely to appeal to a younger audience. Especially since it would be more visually interesting. Another factor that would also present the sudden loss of figures could be the podcasts that might also be seen as a threat to radio stations as this would make figures go lower.

2) The target audience could be seen as teenagers to young adults. The age range could be depicted as 13-25 since the interview talks about young teenagers. However the station as a whole could be targeted for a young audience due to the feature of modern and recent tracks.

3) Plan B promotes Ill Manors by talking about the film and featuring a segment of the track that would be used in the film. He also talks about how the film would attract an audience and how this would relate to today. He also talks about the creation of Ill Manors and how he might pursue a career in the future with filming.


4) The representation of Plan B can present him as a person who wants to subvert the perception of urban artists. This would be due to the messages that are portrayed in the tracks and film that he was producing. In addition to this, this would also portray Plan B as someone who cares for the deprived as he would talk about it in his interview.

Ill Manors broadcast platform: TEDx lecture

 Notes on the lecture:

• Explaining what he had to go through in his life and the difficulties
• How he didn't finish school in a public school due to the fact that no one appreciated him. 
• Journey from the depressing times to having his own film.
• Plan B's belief towards the politics is that the people who are unfortunate do not feel appreciated in the modern governments
• Reaching out to other people who have experienced what he has gone through and help the unfortunate people
• Highlighting the track and the connection towards the film.

Plan B's beliefs and his ideologies:

• Plan B's belief towards the politics is that the people who are unfortunate do not feel appreciated in the modern governments.
• Politics neglecting the under privileged citizen.
• Needing to stand out and express their opinions
• With his reputation, there is a belief that he can help the marginalised youths
• Believes that the challenge is massive but can see the advantages.

Target audience of the TEDx lecture:

• The target audience of this TEDx lecture is likely to be 30 to 45 year olds. 
• This appears to be the case particularly with the fact that Drew essentially has to tell the audience not to be swayed by portrayals of the youth in the media
• With this in terms of psychographics, the audience could be associated with the reformers group.
• Having taken the time to come to such a lecture and being informed the decisions of young people and the lives that they may live through,
• The audience can be viewed almost as 'people who want to be aware' or enlightened on things they may be unfamiliar about themselves.

Plan B views about the media:

• Plan B says in the lecture that the media can be accused of ridiculing certain groups 
• With the term 'chav,' describing a 'young lower-class person who displays brash and loutish behaviour and wears real or imitation designer clothes
• Drew feels as if papers almost alienate this group of people from society as a whole. 
• This links into to the concept of moral panic with the fact that Ben Drew is essentially challenging what is usually thought of lower-class young people, 
• They are associated with violence and crime.

Ill Manors broadcast: music video analysis

Media Forms
How is it typical of a music video?
Most of the music video represents the gritty, hardships of the underground of London. Especially with the Ill Manors music video, it can be seen as a typical music video however has some elements that express his originality. Interestingly, the director including scenes of Plan B (who is the director) overlooking a block of council houses with the inclusion of controversial moments in Politics; this is emphasise the detachment that council houses owners feel. This is important in terms of the making of the music video. It brings out the expression that the visuals are usually meant to bring out. Additionally, these events and how it is expressed can also be thought to link into Andy Medhurst's theory about stereotypes in that they're used almost as a way to tell the audience a lot in a short space of time (shorthand). With this the audience understands the youths feelings of animosity towards the police and the upper class due to the fact that it affects their interactions with them throughout their lives.

The rap music is mainly seen as urban in terms of the outlook of the genre. Rap music usually having street terminologies, the music video can also be related to Tessa Perkins theory in that stereotypes of rap music mainly representing the life of the streets.

Media Representations
How does it represent the London riots/rioters?
Plan B believes that due to politics having a damaging effect on the lower classes, there is a belief that people feel neglected by the government. The video ultimately represents the London rioters as being menaces to society and rebels however feel like the government casted them as outsiders. In the video, there are extracts taken out of news broadcasts of the riots as they progressed with participants throwing things at the police and burning cars. This representation presented them as being criminals, only reinforcing the stereotype that young, particularly lower-class people are damaging towards the community. However at the same time, it could be said that this is only a 'closed-outlook' on the rioters and the complexity in the aspects that mean they're doing what they're doing, is reduced to a much more simpler picture as suggested by Richard Dyer. This being said, it's made a bit more unclear as to whether the rioters are just rioting for the sake of it or have a set of different reasons as to why they're doing it. This is why there are questions regarding the music video.

Media Audiences
What audience pleasures does the music video offer?
There are multiple examples of audience pleasures inside this music video. The video provides a sense of diversion for its intended audience. Although the audience are predominantly people who enjoy or are fans of Plan B's music, the video can definitely be identified to be targeted towards people from a much more lower class background and living in council estates and express their predicaments towards the middle/upper class. This also links in with the personal identification aspect of Blumler and Katz' Uses and Gratifications theory, with the people in the audience that do live in that environment, seeing parts of their own life possibly reflected in it such as the range of blocks in their community.

Another pleasure that the video provides possibly lies in the fact that the video has some things related to politics in it. With multiple references to politicians, the video gives people interested in that kind of thing a sense of nostalgia as they look back on things that have taken place in the political world, giving a sense of diversion (Blumler and Katz) to them or just a general sense of entertainment.

Media Institutions
How does the music video help to promote the film of the same name?
The video helps promote Ill Manors by actually having actors from the film make appearances in the video. At different points in the video appearances are made from actors in the film such as Riz Ahmed and Ed Skrein who both star as main characters in it.

Additionally the video helps promote the film by using things that were used in the promotion of the film in the video. The most notable aspect of this is with the fact that the actual audio track, was used in the trailer towards the end of it. This again adds to this idea of synergy, with a link being established with the film and the music video here, but not only in the sense that it's the same song, but also that the video gives them an idea of what to actually expect when watching the film whether this is the council estate environment or just the life of teenagers as a whole.

Ill Manors soundtrack research task

The record companies/institutions behind Plan B
Labels:

679
Atlantic
Mercury
Pet Cemetery
Warner Bros.
Asylum

Sales/downloads for the soundtrack

Chart (2012)	Peak position
Belgium (Ultratip Flanders)	89
Scotland (Official Charts Company)	9
UK R&B (Official Charts Company)	3
UK Singles (Official Charts Company)	6
UK Official Streaming Chart Top 100	89

Music reviews

Professional ratings
Aggregate scores
Source	Rating
Metacritic	83/100
Review scores
Source	Rating
Allmusic
Drowned in Sound	8/10
The Guardian
MusicOMH
NME	8/10[
The Observer
Spin	8/10[
The Telegraph	[

Plan B's fans' reviews and comments
The Guardian comments:
"Drew's a talent and a polymath, and while I admire his desire to represent, I don't think he's bringing any clarity to the issues he wants to highlight"

"Genuinely a great album. Fits right in with The Clash and Stiff Little Fingers and Dead Kennedys records I have. Genre is stripped away, more obvious as ever on the title track (The Prodigy remix isn't too bad either), and we have the desperate poetry and hard-hitting social commentary of the man. Simply a great album. To paraphrase one of the best lyrics, "We're not in broken Britain, we're just Broke in Britain".

NME.com Review:
http://www.nme.com/reviews/album/reviews-plan-b-13466

The Guardian Review:
https://www.theguardian.com/music/2012/jul/22/plan-b-ill-manors-review

Ill Manors Review

Name of film - Ill Manors
Year of release - 2012
Director - Ben Drew
Optional star rating
8.1/10 

Basic introduction to plot and characters
Ill Manors is a film reflecting and highlighting the hardships of underground Britain. A unique crime thriller set on the unforgiving streets of London, the main reasoning to release and create this hard-hitting, social realism film is to uncover the hidden truth about the urban lifestyle of Britain. The film is set in Forest Gate, London with the movie beginning with partners Ed (Ed Skrein) and Aaron (Riz Ahmed) drug-dealing. The undercover police chase the two to a closed gate – Aaron manages to climb over and Ed hands his phone over to let Aaron take care of it. Before Ed can climb over, he is caught and sent to jail. This sparks off the chain of events that have similarities towards guns, money and drugs. The criminals, killers, and prostitutes of a crime-ridden London community have to fight to escape the same grim fate that has claimed so many before them; especially in an emotionally depriving area in south east London. The every day struggle for survival is apparent due to the lack of opportunities for people in council estates.  The youth are sub-conciously affected perhaps due to materialistic ambitions invading their moral judgements. Jake, a young kid, takes his first steps towards becoming a cold-blooded killer-for-hire, Immigrants such as Eastern European sex slave Katya having to fight to protect her child from a band of vicious gangsters, and old friends Kirby and Chris clash in a crisis that soon turns deadly.

Your own views on the film (ideally blended with the point above) - Comments on notable elements, strengths or weaknesses
My opinions are based upon whether it has given an enlightened approach towards the hidden aspects of Britain. The film itself contains aspects that are considered to be a stroke of genius for Plan B with the connection between the different events and how they are interlinked. The way that the rap coincides with the narrative of the film demonstrates a stroke of originality shown by Plan B. I believe that there are some events during the film that are relatable towards the people currently experiencing these events. However, there are some evident examples that suggest that the film was offering a substandard representation of Britain. Think about it closely, would this film have attracted finances and money if Plan B's name wasn't attached to it? I highly doubt it. I just believe that although the film was cleverly made and created, there are other brilliant, trained film-makers that could have directed and made a more intelligent and entertaining film. This film also gave an enhanced stereotype regarding people residing in council estates; they are deemed as lazy, trouble-causing residents. All in all, my opinion about this film is mainly positive but I can see some improvements that could have been made.Nevertheless, this is Plan B's debut film so there are experiences and tips that he has gained from creating this film. This is my review regarding how Plan B represented the life of the disadvantaged.

A snappy or memorable ending that sums up the film

The movie represents the downfall of laziness and the rise for the achievers who aspire to escape the circles of violence that has engulf them.

Ill Manors broadcast platform: film trailer analysis

What are the typical codes and conventions of film trailers - what information is usually provided?

Trailers conventions:

• Review quotes
• Enigma codes
• Narrative
• Cast/director
• Music/Audio
• Test on screen
• Social Media/Website link
• Institutional Logo/Intro
• Release Date
• Movie title
• Tagline
• Age certification
• Short clips from film - Action/dramatic scenes
• Fast paced editing

How are trailers usually distributed? 

YouTube has a major control in terms of promoting the film using trailers. Trailers are usually distributed nowadays predominantly through the online platform with things like video-sharing websites and social media with their widespread usage by the masses. While they still are distributed in cinemas, the Internet seems to be their main and best way of doing this.

How does the Ill Manors trailer use film trailer conventions?

Ill manors uses the trailer conventions to promote the movie in their proposed manner with things but following the traditional path of how trailers are viewed; such as the title of the film being presented at the end of the trailer, snippets of dialogue from the film making up a 'general plot,' a non-diegetic track in the background, promotional info and also review quotes from 'Men's Health,' 'Q Magazine' and 'FHM Magazine' just to name a select few. However they added their own imagination in the trailers especially when the trailer is viewed as a music video.

Watch the trailer carefully and discuss how it might attract an audience. Firstly, think about who the target audience for Ill Manors might include. Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

I believe the target audience for this film is between 15 to 25-year olds due to the fact that it contains use of more action-oriented scenes in the trailer. The punch-outs being the main point of appeal make the trailer being appealing towards that age range.  From a narrative outlook, the film has been presented in a way that we get a brief insight into the characters in it. Also the pace of the editing is important as it does not reveal the events of the movie but shows the characters and the struggles apparent in the movie. An example of this are the scenes where Chris is presented, firstly of him as child with blood by his eye acting as somewhat of an enigma code in terms of how he actually obtained the cut and then when he's a adult where a scar has been sustained in the same location. Here it can be generally interpreted by viewers that the scar may have possibly contributed to the 'hard man' character we see him [Chris] as being, helping deliver a sense of narrative. The main star of the film can be said to be Aaron, however in the trailer we're presented with content that almost suggests that Kirby and Chris will be acting as the central protagonists of the film, not 100% reflective of the whole production. Information about the director Ben Drew is displayed from the Plan B logo being shown on-screen and also him being described as the 'visionary artist' that created the film. What's interesting here though is that things involving the director don't stop here though with him not only having a cameo appearance as a taxi driver, but him doing the actual narrator voice-over of the trailer. Clear by him even saying 'I am the narrator,' Drew essentially sets the scene of what 'Ill Manors' is and how certain events will all become significant in the long run of things.

How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

The genre of social realism is not appreciated as people want to be diverted from reality. The film has been represented as a film to bring social awareness towards the issues of London that is not highlighted. Firstly, through the props, the film is presented throughout the whole trailer as an edgy trailer through the expression of the characters. The characters struggling from the addiction of cocaine and the multiple use of guns and cigarette, it's clear that the film will borrow elements from films you usually see depicting the underworld of cities, already gravitating towards this look and feel that social realism films have. Also it represents the deprivation of council estates and the addiction to commit crimes provides a deeper connotation of depression and unfortunate events causing their inevitable downfall. Interestingly, the music is used to represent the culture of the underground of London with people expressing their opinions through music, This is effective since it's a track people can relate to sue to the song belonging to Plan B himself and peaking at number 6 on the UK Singles Chart ; it has close links to what the film is generally about - the disadvantaged young people in the underbelly of London. The lighting is notably dark which has a connection with the concept of the film; to remove the paper over the crack of London and reveal the truth. Also the pace of the editing is important as it does not reveal the events of the movie but shows the characters and the struggles apparent in the movie. 

January assessment: learner response

WWW: You've picked out some relevant aspects from the clip but overall there's just not enough here. The initial ideas are usually solid but you then go on to repeat them rather than offer new ideas.

EBI:

• One essential area to improve is answering the question... your representation answer is basically audience - it doesn't offer an analysis of representation, stereotypes etc.
• Written English and organisation needs to improve. you want 3-4 well developed paragraphs for each question. Cut out the basic errors.
• More media terminology and theory required. You missed aspects of CLAMPS for mise-en-scene and missed representation theories for Q3.

Question 4

Why does the film appeal to such a wide audience?

I believe the film appeals to a wider audience due to the inclusion of a family. This vital use of casting is important ass it provides a sense of identification with the viewers. There will be a connection mentally with the audience and the film which creates diversion from reality. Also, the film appeals to a wide audience due to other reasons as well. The main aim is to identify the characters with the everyday lifestyle to the audience which creates a sense of unity. This is important especially due to the fact that commercials with a specialised meaning reveals a greater truth in terms of attracting attention towards the film.We see that the film fits into a happy family line of appeal according to Gillian Dyer. This appeals to a wider audience which is important in terms of promoting the message; it doesn't have a negative image and it creates a positive tone which is different from typical road safety TV adverts. A theorist named Todorov came up with a concept named the theory of equilibrium. The disequilibrium is used to create disruption within the family but then it is completed with a new equilibrium at the point where we see he is retrained.

This film has other aspects that is apparent inside the commercial which suggest that it hasd appealed to the audience. The exclusion of any dialogue is important as it helps the audience be focused with the commercial which allows for a pleasant wide audience appeal. This is important especially when people who do not understand English can relate to the advert/message. This is beneficial as it allows everyone to understand and allows for a large target audience.

An important aspect of causing your audience to be diverted from reality is due to the message of the proposed video. It should be relatable to the audience. This advertisement features a very emotional message which  allow everyone to be psychologically impacted. This is significant especially as it also allows for children to be included and become informed of the accidents; it gives the children an early reminder. This is important in maintaining family assurance; the film has these qualities.