Notes on the lecture:
- Explaining what he had to go through in his life and the difficulties
- How he didn't finish school in a public school due to the fact that no one appreciated him.
- Journey from the depressing times to having his own film.
- Plan B's belief towards the politics is that the people who are unfortunate do not feel appreciated in the modern governments
- Reaching out to other people who have experienced what he has gone through and help the unfortunate people
- Highlighting the track and the connection towards the film.
- Plan B's belief towards the politics is that the people who are unfortunate do not feel appreciated in the modern governments.
- Politics neglecting the under privileged citizen.
- Needing to stand out and express their opinions
- With his reputation, there is a belief that he can help the marginalised youths
- Believes that the challenge is massive but can see the advantages.
Target audience of the TEDx lecture:
- The target audience of this TEDx lecture is likely to be 30 to 45 year olds.
- This appears to be the case particularly with the fact that Drew essentially has to tell the audience not to be swayed by portrayals of the youth in the media
- With this in terms of psychographics, the audience could be associated with the reformers group.
- Having taken the time to come to such a lecture and being informed the decisions of young people and the lives that they may live through,
- The audience can be viewed almost as 'people who want to be aware' or enlightened on things they may be unfamiliar about themselves.
Plan B views about the media:
- Plan B says in the lecture that the media can be accused of ridiculing certain groups
- With the term 'chav,' describing a 'young lower-class person who displays brash and loutish behaviour and wears real or imitation designer clothes
- Drew feels as if papers almost alienate this group of people from society as a whole.
- This links into to the concept of moral panic with the fact that Ben Drew is essentially challenging what is usually thought of lower-class young people,
- They are associated with violence and crime.
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