Institution: brand values

Nike

Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal
Nike is famous for its advertising as well as its athletes. They are the twin pillars of Nike promotion. The company does not hire athletes simply as mobile posters. They are the brand as much as products, advertising, or the people who work at Nike. Nike's advertising has been as diverse as its athletes. Much of it has featured top names, but not all. One example that is well-known for reaching out to the global audience is the campaign ‘Just do it’. Ordinary athletes, people who might not even describe themselves as athletes; have found direct inspiration from Nike advertising.


Distil the brand values into one sentence of no more than 10 words.
Promoting their brand with the use of inspirational campaigns.

Sum up the brand in ONE word.
Sports

Adidas

Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal
Adidas has a genuine respect for sport and this is apparent in its obsession for making the best performance products for athletes. The mission for Adidas is quite simply to become the "best sports brand in the world" and the leading performance brand in all competing sporting goods categories. The Adidas brand positioning is clear and distinct. This is achieved by producing the highest quality performance products at marketplace prices. Products will continue to be designed and developed to enhance the performance of all sports participants, irrespective of their age, gender or ability.

Distil the brand values into one sentence of no more than 10 words.
Adidas has an obsession of being the best sports brand.

Sum up the brand in ONE word.
Obsession

Amazon

Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal

In the fast-growing world of e-commerce, there's Amazon and then there’s everyone else. Through Amazon Marketplace, it’s also created a vast village green where users can buy and sell items without ever leaving the site. It’s this breadth that has inspired customer loyalty that’s unparalleled among major retailers and increased Amazon’s brand value. The Amazon brand positioning is clear. This is achieved by producing the highest quality products for their marketplace prices. Products will continue to be sold in Amazon to enhance the loyalty of their customers.

Distil the brand values into one sentence of no more than 10 words.

Promoting their brand with the reliability of selling good products.

Sum up the brand in ONE word.
Dominance

Beats by Dr Dre

Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal

Beats Electronics comprises the Beats by Dr. Dre family of consumer headphones, earphones, and speakers as well as patented Beats Audio software technology and streaming music subscription service Beats Music.  The Beats by Dr Dre brand positioning is clear. This is achieved by producing the highest quality products for their target audience.


Distil the brand values into one sentence of no more than 10 words.

Providing the best headphones, earphones and speakers in the world.

Sum up the brand in ONE word
Headphones